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Sales Academy · 8-week live Sandler sales trainingFree executive briefing: Why Good Producers Stall →
8-Week Transformational Learning Experience

The Sales AcademyLive Sandler Sales Training, Led by Glenn Mattson

Stop hoping. Start closing. A practical approach to sales conversations built on equality, buyer psychology and proven skills, for professionals frustrated by inconsistent, inefficient sales efforts.

Popular with financial advisors, insurance agents and sales teams on Long Island and in NYC.

8 WeeksLive Virtual Training
100%Would Recommend to a Colleague
1 YearAccess to the Sandler LMS
Trusted by advisors at industry-leading firms
LPL FinancialState FarmLincoln Financial GroupMassMutualNorthwestern MutualPrudential FinancialBaystate FinancialGlobal Atlantic Financial Group
Does this sound familiar?

Selling Shouldn't Feel This Hard

What we hear from producers before they join the Academy.

I hate cold calling, and I know it shows.
I give my pitch, and then I just… hope.
Prospects say “let me think about it,” and I never know what to say next.
I'm working harder than ever, and my numbers still haven't moved.
I close on price because I don't know how to sell on value.

You don't need more hustle. You need a repeatable process.

Who should attend

Built for Professionals Ready for a Repeatable Process

If your sales cycle is getting longer, more complex or overly focused on price, the Academy is for you.

Salespeople & Producers

Frustrated by inconsistent results and a lack of control in the process.

Financial Advisors

Who want clear decisions instead of "think-it-overs" and stalled cases.

Business Owners Who Sell

Tired of closing on price and ready to sell on value.

Sales Managers

Who want one structured, repeatable approach across the team.

Free Executive BriefingWhy Good Producers StallWhy your team is working harder without moving the numbers, and the Attitude, Behavior, Technique diagnostic to fix it. Emailed to you right away.
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What drives success

Attitude. Behavior. Technique.

The three elements the Academy is built around, the Sandler Success Triangle, applied through a distinctly Mattson lens.

Behavior · The action plan

Implement strategic goals and action plans that drive results.

Attitude · The mindset

Develop the mindset that fuels top performance.

Technique · The execution

Master proven sales tactics to engage the right prospects effectively.

The program

Eight Weeks, One Clear Path

Learn it live, apply it with coaching, and keep it sharp for a full year.

1
Weekly · 8 weeks

Live Training

A two-hour instructor-led session each week, plus a weekly one-hour study group.

2
Weekly · 8 sessions

Group Coaching

One hour each week. No new training, just application, questions and best practices.

3
12 months

Reinforcement

A full year of Sandler LMS access, with weekly reinforcement emails and material.

Outcome

A Repeatable Process

Identify, qualify, develop and win more high-quality opportunities.

  • Sandler Sales Development Series — Essentials, full enrollment.
  • Digital and physical interactive workbook.
  • Live and virtual, join from anywhere.
  • Coaching built in, not just content.
Results

What Graduates Report

Results from post-class participant surveys, and what graduates say.

96%

Set up-front contracts

Can now establish up-front contracts that prevent misunderstandings and conflict with prospects.

76%

Qualify with confidence

Reported a significant increase in confidence and technique for qualifying prospects.

72%

No more think-it-overs

Now secure a prospect's commitment to a decision and avoid "think-it-overs."

56%

Shorter sales cycles

Shortened their sales cycle by understanding prospects' motives for doing business.

Also: 100% would recommend Sandler/Mattson Enterprise training to a colleague or friend, 60% ask tough questions with more confidence and less negative self-talk, and 56% learned to focus their energy on the behaviors that drive sales and stronger relationships. Source: Mattson Enterprise, Inc. post-class participant surveys.

Glenn taught me Mind Mapping and the first time I used it I opened $100k of premium within 2 weeks on the referrals. All essential skills that have boosted my revenue.
Brian Carlson, Managing Director, Northwestern Mutual
After our group coaching call I had a web meeting with a client… I figured I may as well try what I just learned. It was almost as if somebody had given my prospect the script of how to reply. In 30 seconds he closed himself on starting the underwriting process… It was the smoothest close I've had in a while.
Jared Traum, Alliance Financial Group
This is the best sales education I've experienced. Finally, the dots are connected with a clear-cut sales process (the Sandler Submarine), supported by the psychology of sales, explained in a straightforward way… I can be me and still follow the process in a way that fits my personality.
Lisa Barclay, Prudential Advisors
The Sandler Selling System, emphasizing the prospect/client agenda and uncovering their ‘pain,’ has increased my confidence by creating a repeatable and solidifying selling process for me.
Winfield Marx, Prudential Financial
Glenn Mattson, President of Mattson Enterprise, Inc. and Sales Academy trainer
Your trainer

Meet Glenn Mattson

President, Mattson Enterprise, Inc. · Sales Academy Lead Trainer

Glenn has spent more than 30 years helping salespeople, financial advisors and business owners get past the obstacles between them and their own definition of success.

His approach is simple and direct: understand your "Why" and the "How" gets easier. He compares where you want to be with where you are today, then builds the skills, habits and accountability to close the gap.

Under his leadership, Mattson Enterprise has been recognized by Sandler as a top 1% office worldwide.

  • Top 1% Sandler Office Worldwide
  • Sandler Pinnacle Award
  • 30+ Years Training Sales Professionals
  • Keynote Speaker
FAQ

Questions About the Sales Academy

What is the Mattson Sales Academy?

The Sales Academy is an 8-week, live virtual Sandler sales training program delivered by Mattson Enterprise, Inc. and led by Glenn Mattson. It teaches a practical approach to sales conversations built on equality, buyer psychology and proven Sandler skills, so professionals can identify, qualify, develop and win more high-quality opportunities.

Who should attend the Sales Academy?

Salespeople, financial advisors, business owners and sales managers who are frustrated with inconsistent results, a lack of control in the sales process, long or price-focused sales cycles, or time spent on opportunities that never close.

What is the Sales Academy schedule?

Each week for 8 weeks there is a two-hour live instructor-led session and a one-hour study group, plus a one-hour group coaching session. Contact the team for current session days and times.

What is included in the Sales Academy?

Full enrollment in the Sandler Sales Development Series — Essentials with a digital and physical workbook, 8 weeks of live virtual training, 8 virtual group coaching sessions, and a full year of access to the Sandler LMS with weekly reinforcement emails and material.

What results do Sales Academy graduates report?

In Mattson Enterprise, Inc. post-class surveys, 96% said they can now establish up-front contracts, 76% reported a significant increase in confidence and technique for qualifying prospects, 72% now secure prospect commitment and avoid think-it-overs, and 100% would recommend the training to a colleague or friend.

Who teaches the Sales Academy?

Glenn Mattson, President of Mattson Enterprise, Inc., a top 1% Sandler Training office worldwide based in Islandia, New York, leads the Sales Academy.

How do I enroll?

Send a note through the contact form on this page or call 631-726-3537. The team follows up within 1–3 business days.

Ready to Transform Your Sales Performance?

Send us a quick note and our team will follow up with next steps and upcoming class dates.

  1. 1
    Send us a noteShare a few details in the form.
  2. 2
    We follow upOur team reaches out within 1–3 business days.
  3. 3
    Save your seatWe'll confirm the next Academy cohort that fits.

Prefer to talk now? Call us at 631-726-3537.
Want the research first? Get the executive briefing →

Graduate results: Mattson Enterprise, Inc. post-class participant surveys.

© 2026 Mattson Enterprise, Inc. — A Sandler Training Franchise · 1747 Veterans Memorial Highway, Suite 18, Islandia, NY 11749 · go.sandler.com/mattson

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